MULTIPLE POINTS OF CUSTOMER CONTACT
What is a multichannel contact center? It’s a way to meet your customers where they are. Contact by phone, or social media, chat, or email with a simple click. Modern lives are multichannel, and your call center should be as well.
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PHONE
Landline or mobile, the phone is the main point of contact for the majority of people you need to reach. Using any one of ChaseData’s outbound solutions for your multi channel call center, will increase your contact rate whether it is for sales or services.
It’s estimated that about 47 percent of homes still have a landline, while 41 percent use a combination of landline and mobile phones to meet their communication needs. The telephone is still a vital part of customer direct marketing.
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CHAT SUPPORT
Get customers on your side with chat support. A chat pop-up tells them that you are there, listening, and ready to talk when they are. Chat can be used for many different applications from sales to customer service.
Chat is an interface that is familiar to millions of users. It’s a simple and intuitive connection to another human being without a run through the IVR. Use the power of chat to empower your clients.
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SOCIAL MEDIA SUPPORT
When you connect on social media, you’re starting to build not only a sale, but a relationship. Your customers rely on social media to keep them in touch, and to share their experiences. You could be sharable content!
Building a relationship with a customer on social media has a lot of benefits for your operation. Many users say that friends and family on social media greatly influence the companies that they deal with for goods and services.
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EMAIL SUPPORT
Email isn’t dead, and email approaches to your customer can help put an abandoned shopping cart back into play, or offer a private just-for-them discount. You can even thank them for a recent contact and offer more information.
Don’t believe it when someone tells you that email is dead. Email marketing campaigns are still some of the biggest bang for the buck. The right approach keeps you out of the spam filter, and right in front of the customer.
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CLICK-TO-CALL
One little button can make a big difference. Insert a click to call interface on your website or Facebook page and watch your multi channel call center light up. The customer initiates the contact with a simple point and click or swipe and tap.
Customers who are primed to buy can talk to an agent with a simple point and click. You get the benefit of an engaged and interested party who is already in the top of your funnel.
WHY YOU NEED CHASEDATA MULTICHANNEL SOLUTION
Marketing is more than the phone, it’s interacting on social media, sending a timely SMS, following up on an email campaign. Your customers have multichannel lives, and you should meet your customers where they are.
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83% of customers said they liked—or even loved—when a company responded to them on social. (Source: ExactTarget)
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92% of organizations that consider customer experience as a differentiator offer multiple contact channels. (Source: Deloitte)
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Research shows that 74% of customers are using 3 or more channels to access customer service. (Source: ICMI research)
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52% say Facebook is the most effective social channel for customer service. Twitter follows at 25%, then LinkedIn at 8%. (Source: Salesforce)
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55% of consumers are willing to pay extra for products and services from companies that are committed to positive social and environmental impact (Source: Nielsen)
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A 1% improvement in first Call Response = $276,000 in annual operational savings for the average call center (Source: SQM Group)